València Llar, refugi d'animals
<span data-metadata=""><span data-buffer="">Adult dogs and cats are the ones who suffer the most looking for a home. Starting from there, Valencia Llar is a fictional animal shelter, and not only it is a branding project (printed supports, web and merch). We also designed an awareness campaign that encourages the adoption of these animals under the slogan "The greatest company is priceless" (in Spanish: "La mayor compañÃa no tiene precio", "mayor" means "the greatest" and also "the oldest").
With a minimalist aesthetic, we designed 4 fun owner-pet couples based on the style of the old press illustration, to connect with the target audience. That way, it expresses "company" and "joy".
Year: 2023
Type of project: Campaigns
Project by: Sofia Korobkoff, Laura van Wegen and Olivia Vico.